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The brand is encouraging concert-goers to stay fresh and odor-free this festival season with its new ‘Hot Seats’ initiative.
June 2, 2025
By: Melissa Meisel
Earlier this year, Dove introduced its whole-body deodorant campaign, “Let Your Body Body,” which featured a custom track by artist Chika. The tune was a fresh take on Khia’s 2002 anthem, “My Neck, My Back,” aimed at inspiring body confidence and dance. Now, Dove is taking it beyond the screen and putting music fans in the center of the action with the launch of Dove Hot Seats. Dove Lets BO-Fueled Bad Vibes Fly With over 56 million TikTok views of people begging concertgoers to wear deo...
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